TheTechGuide Forum

General Category => News => Topic started by: Josetann on July 10, 2006, 07:13:00 AM

Title: Old media, not new, shines in World Cup
Post by: Josetann on July 10, 2006, 07:13:00 AM

World Cup demonstrates the continuing power of a live sports events to pull in mass television audiences that advertisers crave.

Click here (http://\"http://news.zdnet.com/2100-9595_22-6092046.html\") to read the full article.